Financial chaos in your growing business?

Let’s turn it into CLARITY.

I help companies doing over €1M in revenue gain control of cash flow, profit

with XERO, Fractional CFO support and real-time financial visibility.

BOOK A FREE CLARITY CALL

Running a growing business isn’t just about sales and clients.

Behind the scenes, there’s a LOT going on.

You’re juggling cash flow, staff costs, suppliers, tax, and trying to make big decisions without really knowing what’s happening financially.

Here’s what I hear from directors all the time:

❌ “I don’t really know my profit month to month.”
❌ “We seem busy, but cash is always tight.”
❌ “We have Xero, but nobody truly understands it.”
❌ “My accountant files returns, but I need real guidance.”

Sound familiar?

That’s exactly why I created Thrive Digits.

Fractional CFO and Xero expert for companies doing over 1 million in annual revenue.

Hi, I’m Anita.

I work as a Fractional CFO and XERO expert for companies doing over 1 million in annual revenue.

I help directors move from financial chaos to clarity, so they can:

  • see what’s really happening in their business
  • understand cash flow and profit in real time
  • make decisions with confidence
  • stop reacting and start planning

I don’t just tidy up your accounts.
I help you build a financial system that supports growth.

What Makes Us Different

Most accountants tell you what happened last year.

I help you understand what’s happening now, and what’s coming next.

Here's how we work differently:

01

Xero Rebuilt Properly

We implement and rebuild XERO with automation that actually works, not patched-together systems.

02

Your Team Trained

Everyone understands the numbers, not just you. No more knowledge sitting in one person’s head.

03

Real-Time Financial Visibility

Live clarity on cash flow, profit, and tax so decisions aren’t based on guesswork.

04

Ongoing CFO-Level Support

Regular check-ins and strategic guidance so you’re not reacting, you’re planning. 

05

Plain-English Insights

Confusing financial data translated into clear actions you can actually use.

Your Core Benefits

XERO DONE RIGHT

No more messy setups or half-working systems. Your XERO becomes a proper management tool, not just accounting software.

REAL TIME VISIBILITY

Know your cash position, profit, and tax exposure month by month, not after the damage is done. No more guessing.

CFO-LEVEL SUPPORT

You’re not left guessing. You get strategic guidance, regular check-ins, and support that grows with your business.

Real directors. Real clarity.

I've found out the (very) hard way that not all accountants are created equal! Anita was instrumental in getting our accounts back on track. Her specialist know-how is second to none. I am delighted we made the switch!

- Andrea, Glam Doll Ltd


"Anita has become so much more than a consultant, going above and beyond. Anita says it like it is, which is so necessary when dealing with a company's finances. She supported me in particular with the implementation of an inventory management system, during which time she provided advice, guidance and shared the workload with me. I would recommend Anita in a heartbeat."

- Charlotte, Product Developer & Retail Strategist

"Anita has worked with great attention to detail and professionalism, making a daunting task seamlessly easy. She was not put off by the nature of the job and has always been very reassuring. Having her look after my accounts has given me peace of mind. I cannot recommend Anita highly enough."

- Silvia (Luxx Design Ltd)

Top 3 Industries I Work With.

While the financial challenges are similar across many growing businesses, I specialise in industries where cash flow timing, profitability, and financial visibility are critical to decision-making.

These are sectors where having a Fractional CFO and a properly set up XERO system makes a real difference:

IT & Software

Recurring revenue businesses needing clear profit and cash flow visibility.

Professional Services

Agencies and consultancies struggling with project profitability and cash timing.

Construction & Trade Services

Project-based companies dealing with fluctuating cash flow and complex costs.

Ready to regain control of your business finances?

We’ll look at what’s happening in your business right now, what’s causing the stress, and the next simple steps to bring order to your numbers.


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