I work as a Fractional CFO and Xero expert, helping growing businesses regain control of cash flow, profit, and decision-making.
A few years ago, I was exactly where many directors find themselves today, under pressure, overwhelmed, and constantly trying to stay one step ahead financially.
The difference was, I was living it from inside a corporate finance role.
On paper, everything looked fine. In reality, the long hours, constant pressure, and lack of real control eventually led to full burnout. That moment forced me to step back and ask a bigger question:
Why do so many businesses work so hard, yet still feel financially reactive?...
... What I saw again and again was this: businesses were growing, but their financial systems weren’t keeping up.
So I left the corporate world and built Thrive Digits, not to “do accounting differently”, but to provide the level of financial leadership growing businesses actually need.
Today, I work as a Fractional CFO and XERO expert for companies doing over 1 million in revenue.
I help directors replace guesswork with clarity, confusion with structure, and stress with confident decision-making, without needing a full-time CFO.
This isn’t about spreadsheets or reports.
It’s about giving you visibility, calm, and control as your business grows.
Thrive Digits was built for directors who need CFO-level insight, not year-end surprises.
As businesses grow, financial complexity grows with them.
But the level of financial support rarely does.
I started Thrive Digits to bridge that gap.
Traditional accounting tells you what happened months ago. That’s not enough when you’re making decisions today.
I built Thrive Digits to give directors real-time visibility into cash flow, profit, and tax exposure, so decisions are based on facts, not assumptions.
Growing businesses don’t need someone who appears once a year. They need ongoing guidance as decisions get bigger and risk increases.
Thrive Digits provides CFO-level support, helping directors plan ahead, sense-check decisions, and stay in control as the business evolves.
Most directors are surrounded by data, but still lack clarity. Reports exist, but they don’t answer the right questions.
At Thrive Digits, financial data is translated into clear, plain-English insight, so you understand what’s happening and what to do next.
No jargon, no fluff. Just straight-talking advice that makes sense, even if numbers aren’t your thing.
Know what’s coming. Real-time insights into VAT, profit, and cash flow so you can plan ahead confidently.
You’re not just getting accounts filed, and you’re never just a number. I work with you like a trusted part of your team.
I found Anita to be very thorough, methodical and diligent in all aspects of the work, from initial scope all the way through to execution. In particular, I must highlight how she has embraced the use of the Xero cloud-based system."
— Richie (Manara Skin Clinics Ltd)
Thrive Digits isn’t built on layers of juniors or hand-offs. Our clients work directly with experienced professionals who understand growing businesses and the decisions that come with them.
That means no repeating yourself, no chasing updates, and no being passed around. You deal with decision-makers who know your business, your numbers, and your priorities.
This structure allows us to stay close to our clients and provide the level of clarity, accountability, and strategic support they expect.
Chief Financial Officer
Chief Technology Officer
We don’t just use XERO.
We implement it correctly, automate it intelligently, and turn it into a decision-making tool, not just accounting software.
That means cleaner data, better visibility, and financial reports you can actually rely on when making decisions.
Recognised by XERO for expertise in implementation and migration.
No prep required. Just an honest conversation about where you are and what’s possible.
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