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CLARITY CALL
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TESTIMONIALS
CLARITY CALL

You don’t need more reports. You need financial CLARITY.

Fractional CFO and Xero expertise for companies doing over 1M in revenue.

I help directors regain control of cash flow, profit, and decision-making, without hiring a full-time CFO.

Book a Free Clarity Call

The Problem With Traditional Accounting

Most growing businesses outgrow traditional accounting long before they realise it.

What worked at an earlier stage starts to creak as revenue grows, teams expand, and decisions become more complex. The problem isn’t effort or intent, it’s that the level of financial support no longer matches the size of the business.

Common signs include:

  • Reports arrive too late to be useful for real decisions
  • XERO exists, but no one fully trusts the numbers
  • Cash flow is managed reactively, not strategically
  • Directors are left to “figure it out” between year-end meetings

This is the gap that Fractional CFO support is designed to fill.

What Fractional CFO support looks like?

Fractional CFO support gives you senior financial leadership, without the cost or commitment of a full-time CFO.

SOLID FOUNDATIONS

Clean Xero setup and automation so your financial data is reliable and consistent.

REAL-TIME VISIBILITY

Clear insight into cash flow, profit, and tax, so you always know where you stand.

CONFIDENT LEADERSHIP

Ongoing CFO-level guidance to help you make decisions with clarity, not guesswork.

How We Work

As businesses grow, financial complexity increases. Systems that once worked start to break down, decisions carry more risk, and clarity becomes harder to maintain.

Our approach is designed to bring structure back to your finances.

It’s not about quick fixes or one-off advice, but about building a solid foundation, creating reliable visibility, and supporting decisions as the business evolves.

This is how we work with clients to move from financial chaos to clarity.

01

Financial foundations

We implement or rebuild XERO properly and clean up financial systems so the data is accurate, consistent, and reliable.

02

Visibility & reporting

You gain real-time insight into cash flow, profit, and tax exposure, giving you a clear view of where the business stands.

03

Ongoing CFO support

Through regular check-ins and forward planning, I support decisions as they arise, not months after the fact.

04

Confident decisions

With numbers you trust, you move from reacting to leading, making decisions with clarity and control.

What You Get

Working together changes how you experience your business financially.

Instead of reacting to problems as they appear, you gain clarity, control, and the space to think ahead.

Outcomes you can expect:

Clarity & Control

  • A clear, reliable view of cash flow and profit
  • A properly implemented XERO system you can trust
  • Fewer financial surprises and last-minute stress

Confident Leadership

  • Confidence in financial and strategic decisions
  • More control over the direction of the business
  • Space to think strategically, not just react

Who This Is For

This kind of support isn’t right for every business, and that’s intentional.

This IS for you if...

  • You run a business doing 1M+ in annual revenue
  • Decisions are getting bigger, more complex, and higher risk
  • You want clarity and guidance, not just compliance
  • You may already use XERO but still lack real financial insight

This is NOT for you if...

  • You only want year-end accounts and tax filings
  • You don’t see the value in regular support, real-time visibility, or forward planning
  • You prefer to stay hands-off and only engage when there’s a problem

Anita has become so much more than a consultant, going above and beyond. Anita says it like it is, which is so necessary when dealing with a company's finances. She supported me in particular with the implementation of an ERP system, during which time she provided advice, guidance and shared the workload with me. I would recommend Anita in a heartbeat.

— Charlotte, Product Developer & Retail Strategist

Ready to bring clarity to your business finances?

Let’s take 30 minutes to make sense of it all.

We’ll look at what’s happening now, where the pressure is coming from, and what needs to change.

BOOK YOUR FREE CALL

There’s no preparation required and no obligation.